> ## Documentation Index
> Fetch the complete documentation index at: https://docs.immutable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnel Page

> High-conversion pre-launch landing page that feeds Audience CDP and Attribution

<img src="https://mintcdn.com/immutable-b818fae7/eIarRfZRUYpJ7Us_/images/audience/bearly-surviving-funnel-page.webp?fit=max&auto=format&n=eIarRfZRUYpJ7Us_&q=85&s=1b95e8c0f9e4bb43d6d6a00c68456e65" alt="Bearly Surviving Funnel Page" style={{width: '100%', borderRadius: '12px', marginBottom: '24px'}} width="2400" height="1375" data-path="images/audience/bearly-surviving-funnel-page.webp" />

A Funnel Page is a dedicated landing experience on [Immutable Play](https://play.immutable.com). For **Steam games**, it sits beside the wishlist button: Steam still owns the store wishlist; you own a contactable audience you can nurture with [Engage](/docs/products/audience/engage) until (and after) launch.

Signups and links write into [Audience CDP](/docs/products/audience/overview) so Engage, [Analytics](/docs/products/audience/analytics/overview), and [Attribution](/docs/products/attribution/overview) share the same profiles.

<Card title="Example: Bearly Surviving" icon="arrow-up-right-from-square" href="https://play.immutable.com/games/bearly-surviving-4/">
  See a live Funnel Page in action
</Card>

## How it fits

| Product          | Role of the Funnel Page                                                       |
| ---------------- | ----------------------------------------------------------------------------- |
| **Attribution**  | Destination for paid and organic traffic you want to measure                  |
| **Audience CDP** | Automatic [ingestion](/docs/products/audience/ingestion) of signups and links |
| **Engage**       | Lifecycle messaging against those signups                                     |

Funnel Page traffic needs no separate marketing-site pixel. You can also serve the page from [your own domain](/docs/products/attribution/funnel-page-custom-domain), or [embed just the sign-up drawer](/docs/products/attribution/funnel-page-embed) on your existing site. To measure your own site or game client, add SDKs via Attribution / Ingestion.

## Why use one (especially with Steam)

| Steam wishlist / store page alone | Funnel Page + wishlist                 |
| --------------------------------- | -------------------------------------- |
| Anonymous intent on Steam         | Known players in your CDP              |
| Only Valve can email them         | You message via Engage                 |
| Static store content              | Content you control, updated anytime   |
| UA optimizes for wishlists only   | Attribution can track signup → install |

Keep the Steam wishlist CTA. Add the Funnel Page so paid and organic traffic also create an owned profile.

## How it works

<Steps>
  <Step title="Drive traffic">
    Send paid and organic traffic to your Funnel Page instead of only Steam or your site
  </Step>

  <Step title="Capture and engage">
    Players create accounts and link their social channels
  </Step>

  <Step title="Unify in the CDP">
    Linked accounts and activity become Audience profiles
  </Step>

  <Step title="Grow the base">
    Multi-channel engagement expands reach
  </Step>

  <Step title="Launch warm">
    Convert engaged players into Day 1 actives
  </Step>
</Steps>

## Features

<CardGroup cols={2}>
  <Card title="Channel links" icon="link">
    Connect Discord, X, Telegram, and more
  </Card>

  <Card title="Embed anywhere" icon="code" href="/docs/products/attribution/funnel-page-embed">
    Drop the sign-up drawer directly onto your own marketing site
  </Card>

  <Card title="Auto-attribution" icon="chart-line-up">
    Signups and links ingest into Audience CDP with no extra pixel
  </Card>
</CardGroup>

## Page components

* **Hero** — Branding, trailer, countdown, platform availability
* **Art gallery** — Screenshots and concept art
* **Community** — Fan count and community activity

## Acquisition multiplier

```
Traditional:  1000 clicks → 200 wishlists → 40 Day 1 players
Funnel Page:  1000 clicks → 200 signups → retention → more Day 1 players
```

Gains come from higher click-to-signup conversion, re-engagement, and multi-channel follow-up via Engage.

## Setup

Configure everything in [Hub](https://hub.immutable.com) — branding, content, and social channels — with no engineering work and no release cycle to wait for.

The template is deliberately opinionated. It is tuned for one job, turning a visitor into a contactable signup, so you control the content and the branding rather than the layout. If that shape doesn't fit the campaign you have in mind, [use your own website](/docs/products/attribution/funnel-page-embed) instead and embed the sign-up drawer into a page you design yourself.

Editing is self-serve end to end:

* **Save Draft** — work on changes without touching the live page, and use **Live preview** to see them as players will
* **Publish** — push the draft live when you're ready, or unpublish the page again
* **Schedule publish** — pick a date and time instead, so a trailer drop or store-page beat goes out on cue rather than someone staying up for it. A pending schedule can be cancelled any time before it fires
* **Version history** — a record of every published version, so you can see exactly what changed and when

<Card title="Create Funnel Page" icon="plus" href="https://hub.immutable.com">
  Set up your page in Hub
</Card>

### Hosting options

<CardGroup cols={2}>
  <Card title="Host on your domain" icon="globe" href="/docs/products/attribution/funnel-page-custom-domain">
    Serve the page from your own domain instead of `play.immutable.com`
  </Card>

  <Card title="Use your own website" icon="code" href="/docs/products/attribution/funnel-page-embed">
    Put the sign-up drawer on your existing marketing site
  </Card>
</CardGroup>

## Pre-launch metrics

| Metric              | Description                 |
| ------------------- | --------------------------- |
| **Signups**         | Players on your Funnel Page |
| **Conversion rate** | Visitors → signups          |
| **Engagement**      | Return visits               |

Deeper cohort and quality views live in [Audience Analytics](/docs/products/audience/analytics/overview). Source performance lives in [Attribution](/docs/products/attribution/overview).

## Next steps

<CardGroup cols={2}>
  <Card title="Attribution" icon="route" href="/docs/products/attribution/overview">
    Measure campaigns that drive Funnel Page traffic
  </Card>

  <Card title="Ingestion" icon="cloud-arrow-up" href="/docs/products/audience/ingestion">
    How Funnel Page data enters the CDP
  </Card>

  <Card title="Engage" icon="heart-pulse" href="/docs/products/audience/engage">
    Nurture Funnel Page signups
  </Card>
</CardGroup>