> ## Documentation Index
> Fetch the complete documentation index at: https://docs.immutable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnel Page

> High-conversion pre-launch landing page that feeds Audience CDP and Attribution

<img src="https://mintcdn.com/immutable-b818fae7/uhUJ8RI6q1cQklnM/images/audience/fates-game-page.webp?fit=max&auto=format&n=uhUJ8RI6q1cQklnM&q=85&s=49b586e60004702d3decbb85b916daa7" alt="Might & Magic: Fates Funnel Page" style={{width: '100%', borderRadius: '12px', marginBottom: '24px'}} width="1823" height="779" data-path="images/audience/fates-game-page.webp" />

A Funnel Page is a dedicated landing experience on [Immutable Play](https://play.immutable.com). For **Steam games**, it sits beside the wishlist button: Steam still owns the store wishlist; you own a contactable audience you can nurture with [Engage](/docs/products/audience/engage) until (and after) launch.

Signups, links, referrals, and quests write into [Audience CDP](/docs/products/audience/overview) so Engage, [Analytics](/docs/products/audience/analytics/overview), and [Attribution](/docs/products/attribution/overview) share the same profiles.

<Card title="Example: Might & Magic: Fates" icon="arrow-up-right-from-square" href="https://play.immutable.com/games/fates/">
  See a live Funnel Page in action
</Card>

## How it fits

| Product             | Role of the Funnel Page                                                                           |
| ------------------- | ------------------------------------------------------------------------------------------------- |
| **Attribution**     | Destination for paid and organic traffic you want to measure                                      |
| **Audience CDP**    | Automatic [ingestion](/docs/products/audience/ingestion) of signups, links, referrals, and quests |
| **Engage**          | Lifecycle messaging against those signups                                                         |
| **Play / Questing** | Quests and rewards on the page itself                                                             |

You do not need a separate marketing-site pixel for Funnel Page traffic. For your own site or game client, add SDKs via Attribution / Ingestion.

## Why use one (especially with Steam)

| Steam wishlist / store page alone | Funnel Page + wishlist                 |
| --------------------------------- | -------------------------------------- |
| Anonymous intent on Steam         | Known players in your CDP              |
| Only Valve can email them         | You message via Engage                 |
| Static store content              | Quests, rewards, leaderboards          |
| Weak referral loops               | Built-in referrals                     |
| UA optimizes for wishlists only   | Attribution can track signup → install |

Keep the Steam wishlist CTA. Add the Funnel Page so paid and organic traffic also create an owned profile.

## How it works

<Steps>
  <Step title="Drive traffic">
    Send paid and organic traffic to your Funnel Page instead of only Steam or your site
  </Step>

  <Step title="Capture and engage">
    Players create accounts, complete quests, earn rewards, and climb leaderboards
  </Step>

  <Step title="Unify in the CDP">
    Linked accounts and activity become Audience profiles
  </Step>

  <Step title="Grow the base">
    Referrals and multi-channel engagement expand reach
  </Step>

  <Step title="Launch warm">
    Convert engaged players into Day 1 actives
  </Step>
</Steps>

## Features

<CardGroup cols={2}>
  <Card title="Tiered rewards" icon="gift">
    Unlock content as players follow, engage, and refer friends
  </Card>

  <Card title="Quests" icon="scroll">
    Social tasks and community challenges. See [Questing](/docs/products/play/questing).
  </Card>

  <Card title="Leaderboards" icon="trophy">
    Rankings and rewards for top fans
  </Card>

  <Card title="Channel links" icon="link">
    Connect Discord, X, Telegram, and more
  </Card>
</CardGroup>

## Reward tiers

| Tier       | Unlock condition          | Example rewards                    |
| ---------- | ------------------------- | ---------------------------------- |
| **Tier 1** | Follow on Play            | First reward crate, basic cosmetic |
| **Tier 2** | Complete engagement tasks | Exclusive items, early access      |
| **Tier 3** | Top community member      | VIP access, founder rewards        |

## Page components

* **Hero** — Branding, trailer, countdown, platform availability
* **Art gallery** — Screenshots and concept art
* **Community** — Fan count, tier progress, quests, leaderboards
* **Profiles** — Display names and cross-game identity on Play

## Acquisition multiplier

```
Traditional:  1000 clicks → 200 wishlists → 40 Day 1 players
Funnel Page:  1000 clicks → 200 signups → referrals + retention → more Day 1 players
```

Gains come from higher click-to-signup conversion, referrals, re-engagement, and multi-channel follow-up via Engage.

## Setup

Configure in [Hub](https://hub.immutable.com): branding, reward tiers, quests, social channels, and layout. Managed custom design is available through Immutable's team.

<CardGroup cols={2}>
  <Card title="Create Funnel Page" icon="plus" href="https://hub.immutable.com">
    Set up your page in Hub
  </Card>

  <Card title="Browse examples" icon="eye" href="https://play.immutable.com">
    Live Funnel Pages on Immutable Play
  </Card>
</CardGroup>

## Pre-launch metrics

| Metric              | Description                     |
| ------------------- | ------------------------------- |
| **Signups**         | Players on your Funnel Page     |
| **Conversion rate** | Visitors → signups              |
| **Referral rate**   | Signups from referrals          |
| **Engagement**      | Quest completion, return visits |
| **Tier mix**        | Players at each reward tier     |

Deeper cohort and quality views live in [Audience Analytics](/docs/products/audience/analytics/overview). Source performance lives in [Attribution](/docs/products/attribution/overview).

## Next steps

<CardGroup cols={2}>
  <Card title="Attribution" icon="route" href="/docs/products/attribution/overview">
    Measure campaigns that drive Funnel Page traffic
  </Card>

  <Card title="Ingestion" icon="cloud-arrow-up" href="/docs/products/audience/ingestion">
    How Funnel Page data enters the CDP
  </Card>

  <Card title="Engage" icon="heart-pulse" href="/docs/products/audience/engage">
    Nurture Funnel Page signups
  </Card>

  <Card title="Questing" icon="scroll" href="/docs/products/play/questing">
    Quests and rewards on the page
  </Card>
</CardGroup>