> ## Documentation Index
> Fetch the complete documentation index at: https://docs.immutable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amplify

Content creators are a key acquisition channel for games. Immutable Amplify helps you find, manage, and measure creator partnerships with [Attribution](/docs/products/audience/attribution) built in.

## Why Amplify?

Creator marketing offers unique advantages for game launches:

| Traditional Ads          | Creator Marketing                 |
| ------------------------ | --------------------------------- |
| Anonymous impressions    | Trusted recommendations           |
| High CPM, low engagement | Lower cost, higher trust          |
| No community building    | Brings their community to you     |
| Hard to measure          | Full attribution through Audience |

## How It Works

<Steps>
  <Step title="Find Creators">
    Browse Immutable's creator network or bring your own partnerships
  </Step>

  <Step title="Generate Links">
    Create tracked referral links for each creator
  </Step>

  <Step title="Track Performance">
    See signups, engagement, and quality scores by creator
  </Step>

  <Step title="Pay for Results">
    Compensate based on actual performance, not just impressions
  </Step>
</Steps>

## Creator Network

Access gaming creators across platforms:

<CardGroup cols={3}>
  <Card title="Streamers" icon="tv">
    Twitch, YouTube Live, Kick
  </Card>

  <Card title="Video" icon="video">
    YouTube, TikTok, Instagram
  </Card>

  <Card title="Community" icon="users">
    Discord servers, Reddit, Twitter
  </Card>
</CardGroup>

## Attribution

Track creator performance with full visibility:

| Metric                      | Description                                 |
| --------------------------- | ------------------------------------------- |
| **Signups**                 | Players referred by this creator            |
| **Quality Score**           | Based on engagement and predicted value     |
| **Tier Progress**           | Referred players reaching higher tiers      |
| **Referral Depth**          | Second-degree referrals from their audience |
| **Cost per Quality Signup** | True ROI including quality scoring          |

## Campaign Types

<AccordionGroup>
  <Accordion title="Sponsored Content" icon="film">
    Paid placements in videos and streams. Full creative control with your approval. Payment on delivery.
  </Accordion>

  <Accordion title="Affiliate" icon="handshake">
    Revenue share based on signups or conversions. Lower upfront cost, aligned incentives.
  </Accordion>

  <Accordion title="Exclusive Drops" icon="gift">
    Give creators exclusive rewards to distribute to their audience. Drives urgency and engagement.
  </Accordion>

  <Accordion title="Creator Quests" icon="scroll">
    Let creator audiences complete special [quests](/docs/products/audience/questing) with unique rewards.
  </Accordion>
</AccordionGroup>

## Tracking Setup

Every creator gets unique attribution:

```yaml theme={null}
Creator: @GameStreamer123
Referral Link: play.immutable.com/games/your-game?ref=gs123
UTM: utm_source=creator&utm_campaign=gs123

Tracking:
  - Click to signup conversion
  - Signup to engaged player
  - Engagement quality score
  - Secondary referrals
```

## Performance Dashboard

Compare creator effectiveness:

```
Creator           Signups   Quality   Cost/Signup   ROI
@TopStreamer        2,400      85%        $1.20      4.2x
@GameReviewer       1,100      92%        $2.30      3.8x
@DiscordMod           450      78%        $0.80      5.1x
@TikTokGamer        3,200      62%        $0.90      2.1x
```

## Compensation

Flexible payment options:

<Tabs>
  <Tab title="Flat Fee">
    One-time payment for content. Best for established creators.
  </Tab>

  <Tab title="CPA">
    Pay per signup or conversion. Best for performance alignment.
  </Tab>

  <Tab title="Revenue Share">
    Ongoing percentage of referred player spending. Best for long-term partnerships.
  </Tab>

  <Tab title="Hybrid">
    Base fee plus performance bonus. Best of both worlds.
  </Tab>
</Tabs>

## Quality Filtering

Not all creator traffic is equal. Amplify automatically scores:

* **Bot detection**: Filter artificial signups
* **Engagement prediction**: Score based on historical patterns
* **Value prediction**: Likely spending based on cross-game data

Pay for quality signups, not raw numbers.

## Integration with Game Page

Creator referrals land on your [Game Page](/docs/products/audience/game-page) with full attribution:

```
Creator link clicked → Game Page with ref tracking → 
Player signs up → Attribution recorded → 
Quest completion → Engagement tracked → 
Creator credited for quality signup
```

<Card title="Set Up Creator Campaigns" icon="users" href="https://hub.immutable.com">
  Manage creator partnerships in Hub
</Card>

<Info>
  Immutable's creator network is available to partners with managed relationships. [Contact us](https://www.immutable.com/contact) for access.
</Info>

## Next Steps

<CardGroup cols={3}>
  <Card title="Game Page" icon="browser" href="/docs/products/audience/game-page">
    Set up your pre-launch landing page
  </Card>

  <Card title="Attribution" icon="route" href="/docs/products/audience/attribution">
    Track creator performance and ROI
  </Card>

  <Card title="Questing" icon="scroll" href="/docs/products/audience/questing">
    Create quests for creator campaigns
  </Card>
</CardGroup>