> ## Documentation Index
> Fetch the complete documentation index at: https://docs.immutable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Understand player quality, funnels, and cohorts from Audience CDP profiles

Analytics is the **understand** surface of Audience CDP: who your players are, how good the traffic is, and which cohorts to message. It reads profiles filled by [Ingestion](/docs/products/audience/ingestion).

For **which campaign produced them**, use [Attribution](/docs/products/attribution/overview).

## What you can answer

| Question                   | Analytics                                             |
| -------------------------- | ----------------------------------------------------- |
| Are signups real players?  | Quality and bot / farmer signals                      |
| Who behaves similarly?     | Segments and cohorts                                  |
| Where do players drop off? | Funnels from first touch through retention            |
| Who should Engage message? | Segments for [Engage](/docs/products/audience/engage) |

## In Hub

| View            | Use it for                                      |
| --------------- | ----------------------------------------------- |
| **Overview**    | Volume, conversion, engagement trends           |
| **Sources**     | Acquisition mix and traffic quality             |
| **Segments**    | Behavior and value cohorts                      |
| **Predictions** | Launch and conversion likelihood (when enabled) |

Access depends on your Audience plan. Contact us if Insights is not enabled.

## Keep data healthy

1. Ingest from site, game, Funnel Page, or CSV ([Ingestion](/docs/products/audience/ingestion)).
2. Follow the [Data Dictionary](/docs/products/audience/analytics/data-dictionary).
3. Identify players after login so anonymous history joins known profiles.

## Analytics vs Attribution

|          | **Analytics**                        | **Attribution**                       |
| -------- | ------------------------------------ | ------------------------------------- |
| Question | Who are they and how do they behave? | Which channel or campaign drove them? |
| Output   | Quality, segments, funnels           | Source credit, goals, postbacks       |

## Next steps

<CardGroup cols={2}>
  <Card title="Engage" icon="heart-pulse" href="/docs/products/audience/engage">
    Message the segments you find
  </Card>

  <Card title="Ingestion" icon="cloud-arrow-up" href="/docs/products/audience/ingestion">
    Improve what Analytics can see
  </Card>

  <Card title="Attribution" icon="route" href="/docs/products/attribution/overview">
    Optimize spend against the same players
  </Card>

  <Card title="Data Dictionary" icon="book" href="/docs/products/audience/analytics/data-dictionary">
    Event schemas
  </Card>
</CardGroup>