> ## Documentation Index
> Fetch the complete documentation index at: https://docs.immutable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Attribution

Traditional marketing platforms tell you click counts. Immutable Audience tells you who your players actually are—their motivations, spending patterns, and likelihood to convert.

## The Data Network

We build unified player profiles across all games on Immutable using:

| Data Source             | What We Learn                                        |
| ----------------------- | ---------------------------------------------------- |
| **Play Activity**       | Engagement patterns, session length, retention       |
| **Linked Accounts**     | Discord, Twitter, Telegram presence and activity     |
| **Transaction Data**    | Spending patterns, wallet balances, purchase history |
| **Historical Activity** | Behavior in other Immutable games                    |
| **On-Chain Data**       | NFT holdings, trading patterns, DeFi activity        |

## Player Profiles

Every player on your [Game Page](/docs/products/audience/game-page) gets a rich profile:

```yaml theme={null}
Player: alice_gamer
Segments: [whale, early_adopter, competitive]
Platforms: [discord, twitter, telegram]
Lifetime Value: $2,400 (across 3 games)
Engagement: High (daily active)
Conversion Likelihood: 92%
Best Contact Channel: Email
Optimal Send Time: 6pm UTC
```

## Attribution Models

Track where your most valuable players come from:

<AccordionGroup>
  <Accordion title="Source Attribution" icon="map-pin">
    Know which channels drive signups: paid ads, organic social, influencer campaigns, referrals, or direct traffic.
  </Accordion>

  <Accordion title="Value Attribution" icon="gem">
    Don't just count signups—track which sources produce paying players and high-engagement users.
  </Accordion>

  <Accordion title="Cross-Channel" icon="arrows-split-up-and-left">
    See the full journey: Twitter impression → Discord join → Game Page signup → Email convert.
  </Accordion>

  <Accordion title="Cohort Analysis" icon="users">
    Compare player groups by acquisition source, signup date, or behavior patterns.
  </Accordion>
</AccordionGroup>

## Audience Insights

<CardGroup cols={2}>
  <Card title="Real vs. Fake" icon="shield-check">
    Detect bot accounts, farmers, and low-quality traffic before you waste marketing spend
  </Card>

  <Card title="Geographic" icon="globe">
    Know where your players are—avoid discovering your entire audience is from a single low-value region
  </Card>

  <Card title="Spending Potential" icon="wallet">
    Predict which players are likely to spend based on cross-game behavior
  </Card>

  <Card title="Engagement Forecast" icon="chart-line">
    Predict which players will convert to active users at launch
  </Card>
</CardGroup>

## Paid Marketing Integration

Supercharge your paid campaigns with Audience data:

### Exclusion Lists

Stop wasting money on users who won't convert:

* Known bots and farmers
* Low-engagement accounts
* Already-converted players
* Users from underperforming segments

### Lookalike Audiences

Find more players like your best ones:

* Export high-value player segments
* Create lookalike audiences on Facebook, TikTok
* Improve ROAS on paid campaigns

### Retargeting

Bring back users who've gone cold:

* Custom audiences of lapsed signups
* Personalized messaging by segment
* Optimal timing based on behavior

### Conversion Reporting

Close the loop with the ad networks driving your spend:

* Send attributed game launches and purchases back to TikTok Ads and Reddit Ads
* Improve campaign optimisation with real conversion signal, not just clicks
* Configured server-to-server in Audience Hub, no extra tags or pixels required

See [Conversion Postbacks](/docs/products/audience/conversion-postbacks) for setup details.

## ROI Calculation

Know exactly what your marketing spend produces:

```
Campaign: Summer Launch Push
Spend: $10,000

Traditional Metrics:
- 50,000 impressions
- 2,000 clicks
- 400 wishlists
- ROI: ??? (no visibility post-wishlist)

Audience Metrics:
- 50,000 impressions
- 2,000 clicks
- 400 Game Page signups
- 320 qualified players (80% quality score)
- Predicted LTV: $15,200
- Predicted ROI: 52%
```

## Dashboard

Access insights through your [Hub](/docs/products/hub/overview) dashboard:

| View            | Description                                |
| --------------- | ------------------------------------------ |
| **Overview**    | Signups, conversion, engagement trends     |
| **Sources**     | Attribution by channel with quality scores |
| **Segments**    | Player breakdown by behavior and value     |
| **Campaigns**   | Performance by marketing campaign          |
| **Predictions** | Forecast launch performance                |

<Card title="View Your Insights" icon="chart-mixed" href="https://hub.immutable.com">
  Access attribution data in Hub
</Card>

## Next Steps

<CardGroup cols={2}>
  <Card title="Tracking Pixel" icon="crosshairs" href="/docs/products/audience/tracking-pixel">
    Add a snippet to your site to start collecting attribution data
  </Card>

  <Card title="Web SDK" icon="code" href="/docs/products/audience/web-sdk">
    Track attribution, events, and user identity from your web app
  </Card>

  <Card title="Unity SDK" icon="unity" href="/docs/products/audience/unity-sdk">
    In-game tracking for Unity desktop builds
  </Card>

  <Card title="REST API" icon="server" href="/docs/products/audience/rest-api">
    Send events from your backend or game server
  </Card>

  <Card title="Conversion Postbacks" icon="share-from-square" href="/docs/products/audience/conversion-postbacks">
    Send attributed conversions back to ad networks to improve campaign optimisation
  </Card>

  <Card title="Game Page" icon="browser" href="/docs/products/audience/game-page">
    Set up your player landing page
  </Card>

  <Card title="Engagement" icon="heart-pulse" href="/docs/products/audience/engagement">
    Use insights for targeted campaigns
  </Card>

  <Card title="Audience Overview" icon="chart-line-up" href="/docs/products/audience/overview">
    Learn about the full Audience suite
  </Card>
</CardGroup>