> ## Documentation Index
> Fetch the complete documentation index at: https://docs.immutable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Engagement

Most wishlists don't convert because players go cold between signup and launch. Engagement keeps your audience warm with automated, personalized communication across every channel.

## The Conversion Problem

Traditional pre-launch:

```
Player signs up → Silence for 6 months → Launch email → 4% open rate → 0.5% conversion
```

With Engagement:

```
Player signs up → Onboarding sequence → Weekly updates → [Quest](/docs/products/audience/questing) notifications → 
Personalized reminders → Launch countdown → 40% open rate → 15% conversion
```

## Lifecycle Marketing

Automated campaigns that run on autopilot:

<Steps>
  <Step title="Welcome Sequence">
    Introduce your game, set expectations, drive first engagement
  </Step>

  <Step title="Nurture Drip">
    Regular updates, behind-the-scenes content, community highlights
  </Step>

  <Step title="Re-engagement">
    Win back players who've gone quiet with personalized messaging
  </Step>

  <Step title="Launch Countdown">
    Build excitement with milestone emails and exclusive previews
  </Step>

  <Step title="Launch Day">
    High-urgency conversion push to your warmest audience
  </Step>
</Steps>

## Channels

Reach players wherever they are:

<CardGroup cols={3}>
  <Card title="Email" icon="envelope">
    Primary channel for detailed updates and conversions
  </Card>

  <Card title="Telegram" icon="paper-plane">
    Instant notifications and community updates
  </Card>

  <Card title="Push" icon="bell">
    In-app and browser notifications for time-sensitive content
  </Card>
</CardGroup>

## Smart Features

<AccordionGroup>
  <Accordion title="Contextual Awareness" icon="brain">
    We coordinate across all Immutable games—20 different games won't spam the same user in the same week.
  </Accordion>

  <Accordion title="Send Time Optimization" icon="clock">
    Messages delivered when each player is most likely to engage, based on historical behavior.
  </Accordion>

  <Accordion title="Segment Targeting" icon="bullseye">
    Different messages for whales vs. casual players, competitive vs. social gamers.
  </Accordion>

  <Accordion title="AI Personalization" icon="wand-magic-sparkles">
    Subject lines, content, and offers personalized per-user using AI.
  </Accordion>
</AccordionGroup>

## Campaign Types

### Automated (Default)

Best-practice campaigns that run without configuration:

| Campaign      | Trigger          | Goal                         |
| ------------- | ---------------- | ---------------------------- |
| Welcome       | Signup           | Drive first quest completion |
| Weekly Digest | Time-based       | Keep audience warm           |
| Milestone     | Achievement      | Celebrate and encourage      |
| Win-back      | 14 days inactive | Re-engage lapsed users       |
| Launch        | Launch date      | Convert to players           |

### Custom Campaigns

Build your own campaigns with full control:

```yaml theme={null}
name: Alpha Access Announcement
segment: tier_3_players
channels: [email, telegram, push]
content:
  subject: "You're in! Alpha access starting tomorrow"
  body: "As a Tier 3 supporter, you get exclusive early access..."
schedule: 2024-03-15 18:00 UTC
```

## Player Health Scores

Track engagement across your audience:

| Score  | Status     | Action                                         |
| ------ | ---------- | ---------------------------------------------- |
| 80-100 | 🟢 Hot     | Maintain engagement, preview exclusive content |
| 50-79  | 🟡 Warm    | Increase touchpoints, add incentives           |
| 20-49  | 🟠 Cooling | Win-back campaign, special offers              |
| 0-19   | 🔴 Cold    | Aggressive re-engagement or deprioritize       |

## Social Sentiment

Understand what your audience thinks:

<CardGroup cols={2}>
  <Card title="Sentiment Tracking" icon="face-smile">
    Monitor positive/negative sentiment across Discord, Twitter, Telegram
  </Card>

  <Card title="Next Best Action" icon="lightbulb">
    AI recommendations for what to post based on community mood
  </Card>

  <Card title="Channel Assessment" icon="chart-bar">
    Score your social channels on content, frequency, and offers
  </Card>

  <Card title="Weekly Briefing" icon="newspaper">
    Automated summary of what your audience is saying
  </Card>
</CardGroup>

## Metrics

Track engagement performance:

| Metric               | Description              | Benchmark |
| -------------------- | ------------------------ | --------- |
| **Open Rate**        | Email opens / sent       | 30-40%    |
| **Click Rate**       | Clicks / opens           | 15-25%    |
| **Quest Completion** | Quests done / started    | 60-70%    |
| **Return Rate**      | Users returning weekly   | 40-50%    |
| **Conversion Rate**  | Signups → Launch players | 10-20%    |

## Integration

Engagement works automatically with your [Game Page](/docs/products/audience/game-page):

```
Player completes quest → Achievement email triggered
Player goes inactive → Win-back sequence starts
Player refers friend → Referral reward notification
Launch approaching → Countdown sequence activates
```

<Card title="Configure Campaigns" icon="envelope" href="https://hub.immutable.com">
  Set up lifecycle marketing in Hub
</Card>

## Next Steps

<CardGroup cols={2}>
  <Card title="Audience Overview" icon="chart-line-up" href="/docs/products/audience/overview">
    Explore all Audience features
  </Card>

  <Card title="Game Page" icon="browser" href="/docs/products/audience/game-page">
    Set up your player landing page
  </Card>

  <Card title="Questing" icon="scroll" href="/docs/products/audience/questing">
    Create quests that trigger campaigns
  </Card>

  <Card title="Attribution" icon="route" href="/docs/products/audience/attribution">
    Understand player segments
  </Card>
</CardGroup>