> ## Documentation Index
> Fetch the complete documentation index at: https://docs.immutable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Game Page

<img src="https://mintcdn.com/immutable-b818fae7/uhUJ8RI6q1cQklnM/images/audience/fates-game-page.webp?fit=max&auto=format&n=uhUJ8RI6q1cQklnM&q=85&s=49b586e60004702d3decbb85b916daa7" alt="Might & Magic: Fates Game Page" style={{width: '100%', borderRadius: '12px', marginBottom: '24px'}} width="1823" height="779" data-path="images/audience/fates-game-page.webp" />

Your Game Page is a dedicated landing page on [Immutable Play](https://play.immutable.com) that wraps your existing channels (Discord, Steam, App Store) into a high-conversion pre-launch surface.

<Card title="Example: Might & Magic: Fates" icon="arrow-up-right-from-square" href="https://play.immutable.com/games/fates/">
  See a live Game Page in action
</Card>

## Why Use a Game Page?

Traditional pre-launch destinations (Steam store page, Discord server, your website) leave users anonymous, cold, and uncontactable. Your Game Page solves this:

| Traditional Approach    | Game Page                             |
| ----------------------- | ------------------------------------- |
| Anonymous wishlists     | Known players with profiles           |
| No way to contact users | Email, Telegram, in-app messaging     |
| Single touchpoint       | Multi-channel engagement              |
| Static content          | Dynamic quests, rewards, leaderboards |
| No referral mechanics   | Built-in viral loops                  |

## Features

<CardGroup cols={2}>
  <Card title="Tiered Rewards" icon="gift">
    Reward players for following, engaging, and referring friends. Each tier unlocks exclusive content.
  </Card>

  <Card title="Quest System" icon="scroll">
    Keep players engaged with social tasks, referrals, and community challenges. See [Questing](/docs/products/audience/questing).
  </Card>

  <Card title="Leaderboards" icon="trophy">
    Gamify your waitlist with competitive rankings and exclusive rewards for top fans.
  </Card>

  <Card title="Channel Integration" icon="link">
    Connect your Discord, Twitter, Telegram—reach players wherever they are.
  </Card>
</CardGroup>

## How It Works

<Steps>
  <Step title="Drive Traffic">
    Send all your marketing traffic to your Game Page instead of Steam or your website
  </Step>

  <Step title="Capture & Engage">
    Players create accounts, complete quests, earn rewards, and climb leaderboards
  </Step>

  <Step title="Build Profiles">
    We build rich player profiles using linked accounts, activity, and behavior
  </Step>

  <Step title="Multiply Your Audience">
    Referral mechanics, retargeting, and multi-channel engagement grow your base
  </Step>

  <Step title="Launch Hot">
    Convert engaged, contactable players into Day 1 active users
  </Step>
</Steps>

## Reward Tiers

Structure your pre-launch community with progressive rewards:

| Tier       | Unlock Condition          | Example Rewards                    |
| ---------- | ------------------------- | ---------------------------------- |
| **Tier 1** | Follow on Play            | First reward crate, basic cosmetic |
| **Tier 2** | Complete engagement tasks | Exclusive items, early access      |
| **Tier 3** | Top community member      | VIP access, founder rewards        |

## Page Components

Your Game Page includes:

### Hero Section

* Game logo and branding
* Trailer embed
* Release date countdown
* Platform availability (Steam, App Store, Play Store)

### Art Gallery

* Showcase concept art, screenshots, and promotional images
* Auto-rotating gallery with full-screen view

### Community Section

* Live fan counter
* Reward tier progress
* Quest completion status
* Leaderboard rankings

### Profile System

* Player usernames displayed on leaderboards
* Gem-based customization
* Cross-game identity on Immutable Play

## Acquisition Multiplier

For every user you'd normally acquire to a wishlist, your Game Page multiplies your actual reach:

```
Traditional funnel:
1000 ad clicks → 200 wishlists → 40 Day 1 players (4% conversion)

With Game Page:
1000 ad clicks → 200 signups → 50 referrals → 150 retained → 90 Day 1 players (9% conversion)
```

The multiplier comes from:

* **Funnel optimization**: Higher conversion from click to signup
* **Referral mechanics**: Each user brings friends
* **Retargeting**: Re-engage users who go cold
* **Multi-channel**: Connect across Discord, email, Telegram

## Customization

<Tabs>
  <Tab title="Self-Service">
    Configure your page through Hub:

    * Upload branding and assets
    * Set reward tiers and quests
    * Connect social channels
    * Customize colors and layout
  </Tab>

  <Tab title="Managed">
    Work with Immutable's team through [Hub](/docs/products/hub/overview):

    * Custom page design
    * Campaign strategy
    * Quest design
    * Analytics and optimization
  </Tab>
</Tabs>

## Analytics

Track your pre-launch performance:

| Metric                | Description                     |
| --------------------- | ------------------------------- |
| **Signups**           | Total players on your Game Page |
| **Conversion Rate**   | Visitors → Signups              |
| **Referral Rate**     | Signups from referrals          |
| **Engagement Score**  | Quest completion, return visits |
| **Tier Distribution** | Players at each reward tier     |

## Get Started

<CardGroup cols={2}>
  <Card title="Create Game Page" icon="plus" href="https://hub.immutable.com">
    Set up your pre-launch homepage in Hub
  </Card>

  <Card title="View Examples" icon="eye" href="https://play.immutable.com">
    Browse live Game Pages on Immutable Play
  </Card>
</CardGroup>

<Info>
  Game Pages are available to all partners building on Immutable. Best-practice templates run on autopilot, or customize every element.
</Info>

## Next Steps

<CardGroup cols={2}>
  <Card title="Questing" icon="scroll" href="/docs/products/audience/questing">
    Set up quests for your Game Page
  </Card>

  <Card title="Engagement" icon="heart-pulse" href="/docs/products/audience/engagement">
    Configure lifecycle marketing campaigns
  </Card>
</CardGroup>