> ## Documentation Index > Fetch the complete documentation index at: https://docs.immutable.com/llms.txt > Use this file to discover all available pages before exploring further. # Audience > Turn cold, anonymous waitlists into hot launches Contact us for a free demo and onboarding **96% of games launched on Steam never reach \$1M in lifetime revenue.** Most fail not because of game quality, but because they can't execute on pre-launch marketing. Immutable Audience solves the pre-launch growth problem—the #1 reason games fail. ## The Problem Most pre-launch games concentrate on growing their wishlists or social media followers, pouring hundreds of thousands of dollars into marketing. But unlike post-launch marketing with clear ROI tracking, games are left guessing about the health of their audience, or whether they will convert into players at launch. No data about users from Steam, App Store, or social platforms. Can't tell if your audience is real gamers or bots. Users register and forget. Wishlists don't convert because players lose interest before launch. Platforms don't let you contact users directly. Most games lack even basic email marketing. Users scattered across Steam, Discord, Twitter, App Store. Impossible to maintain consistent engagement. ## The Solution Immutable Audience transforms anonymous waitlists into engaged, contactable communities: | Multiplier | What It Does | | ------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------- | | **Wishlist Acquisition** | For every user you acquire, we multiply the actual number through funnel optimization, retargeting, referrals, and cross-channel connection | | **Player Conversion** | Increase players who graduate from wishlist to game by keeping them engaged with quests, leaderboards, and personalized marketing | ## Products High-conversion pre-launch homepage that wraps your existing channels Deep insights into your audience using Immutable's proprietary data network Automated lifecycle marketing across email, Telegram, and more Keep players engaged with on-chain and off-chain quest systems Partner with content creators to grow your player base Drop-in snippet for attribution tracking on your marketing sites Add analytics to your web app or landing page ## Next Steps Start with your pre-launch landing page Set up your first quest campaign Access Hub to get started Learn about player insights