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By default your Funnel Page is served at play.immutable.com/games/{slug}. Configure a custom domain in Hub to serve it from your own domain instead — useful when you want a paid campaign or a Steam store page’s “learn more” link to land somewhere entirely first-party. Immutable provisions hosting and TLS; you keep editing the page in Hub exactly as before.
A custom domain replaces the whole path, not just the hostname in front of it. Once active, the page serves from https://{yourdomain}/ directly — there is no /games/{slug} segment — and short links you create for this game point straight at the custom domain too.

Configure in Hub

Link a game to your project first.
1

Open Custom Domains

Go to your project in HubSettingsCustom DomainsGame page domain.
2

Enter your domain

Enter the domain you want your Funnel Page to serve from (for example play.yourgame.com). Both an apex domain (yourgame.com) and a subdomain (play.yourgame.com) are supported.
3

Add the DNS records

Click Setup to reveal the records to add at your DNS provider (see below), then add them.
4

Activate

With the records in place, click I’ve done this. Hosting, routing, and a TLS certificate are provisioned automatically — you never upload or manage a certificate yourself.

DNS records

Records depend on whether you point an apex domain or a subdomain at your Funnel Page. Apex domain (for example yourgame.com): Subdomain (for example play.yourgame.com):
A subdomain is the simpler path — one CNAME record, and no certificate-challenge record to manage.
Once you’ve added the domain in Hub, it may also show a certificate validation CNAME — add that too. TLS issuance can take up to 30 minutes after that record appears.
Preview links for unpublished games always serve from play.immutable.com. A custom domain only ever serves the published Funnel Page, never /preview.

Next steps

Conversion Goals

Define which player actions count as a conversion

Engage

Nurture the signups you capture