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Might & Magic: Fates Funnel Page A Funnel Page is a dedicated landing experience on Immutable Play. For Steam games, it sits beside the wishlist button: Steam still owns the store wishlist; you own a contactable audience you can nurture with Engage until (and after) launch. Signups, links, referrals, and quests write into Audience CDP so Engage, Analytics, and Attribution share the same profiles.

Example: Might & Magic: Fates

See a live Funnel Page in action

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How it fits

You do not need a separate marketing-site pixel for Funnel Page traffic. For your own site or game client, add SDKs via Attribution / Ingestion.

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Why use one (especially with Steam)

Keep the Steam wishlist CTA. Add the Funnel Page so paid and organic traffic also create an owned profile.

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How it works

1

Drive traffic

Send paid and organic traffic to your Funnel Page instead of only Steam or your site
2

Capture and engage

Players create accounts, complete quests, earn rewards, and climb leaderboards
3

Unify in the CDP

Linked accounts and activity become Audience profiles
4

Grow the base

Referrals and multi-channel engagement expand reach
5

Launch warm

Convert engaged players into Day 1 actives

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Features

Tiered rewards

Unlock content as players follow, engage, and refer friends

Quests

Social tasks and community challenges. See Questing.

Leaderboards

Rankings and rewards for top fans

Channel links

Connect Discord, X, Telegram, and more

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Reward tiers

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Page components

  • Hero — Branding, trailer, countdown, platform availability
  • Art gallery — Screenshots and concept art
  • Community — Fan count, tier progress, quests, leaderboards
  • Profiles — Display names and cross-game identity on Play

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Acquisition multiplier

Gains come from higher click-to-signup conversion, referrals, re-engagement, and multi-channel follow-up via Engage.

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Setup

Configure in Hub: branding, reward tiers, quests, social channels, and layout. Managed custom design is available through Immutable’s team.

Create Funnel Page

Set up your page in Hub

Browse examples

Live Funnel Pages on Immutable Play

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Pre-launch metrics

Deeper cohort and quality views live in Audience Analytics. Source performance lives in Attribution.

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Next steps

Attribution

Measure campaigns that drive Funnel Page traffic

Ingestion

How Funnel Page data enters the CDP

Engage

Nurture Funnel Page signups

Questing

Quests and rewards on the page