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Bearly Surviving Funnel Page A Funnel Page is a dedicated landing experience on Immutable Play. For Steam games, it sits beside the wishlist button: Steam still owns the store wishlist; you own a contactable audience you can nurture with Engage until (and after) launch. Signups and links write into Audience CDP so Engage, Analytics, and Attribution share the same profiles.

Example: Bearly Surviving

See a live Funnel Page in action

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How it fits

Funnel Page traffic needs no separate marketing-site pixel. You can also serve the page from your own domain, or embed just the sign-up drawer on your existing site. To measure your own site or game client, add SDKs via Attribution / Ingestion.

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Why use one (especially with Steam)

Keep the Steam wishlist CTA. Add the Funnel Page so paid and organic traffic also create an owned profile.

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How it works

1

Drive traffic

Send paid and organic traffic to your Funnel Page instead of only Steam or your site
2

Capture and engage

Players create accounts and link their social channels
3

Unify in the CDP

Linked accounts and activity become Audience profiles
4

Grow the base

Multi-channel engagement expands reach
5

Launch warm

Convert engaged players into Day 1 actives

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Features

Channel links

Connect Discord, X, Telegram, and more

Embed anywhere

Drop the sign-up drawer directly onto your own marketing site

Auto-attribution

Signups and links ingest into Audience CDP with no extra pixel

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Page components

  • Hero — Branding, trailer, countdown, platform availability
  • Art gallery — Screenshots and concept art
  • Community — Fan count and community activity

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Acquisition multiplier

Gains come from higher click-to-signup conversion, re-engagement, and multi-channel follow-up via Engage.

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Setup

Configure everything in Hub — branding, content, and social channels — with no engineering work and no release cycle to wait for. The template is deliberately opinionated. It is tuned for one job, turning a visitor into a contactable signup, so you control the content and the branding rather than the layout. If that shape doesn’t fit the campaign you have in mind, use your own website instead and embed the sign-up drawer into a page you design yourself. Editing is self-serve end to end:
  • Save Draft — work on changes without touching the live page, and use Live preview to see them as players will
  • Publish — push the draft live when you’re ready, or unpublish the page again
  • Schedule publish — pick a date and time instead, so a trailer drop or store-page beat goes out on cue rather than someone staying up for it. A pending schedule can be cancelled any time before it fires
  • Version history — a record of every published version, so you can see exactly what changed and when

Create Funnel Page

Set up your page in Hub

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Hosting options

Host on your domain

Serve the page from your own domain instead of play.immutable.com

Use your own website

Put the sign-up drawer on your existing marketing site

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Pre-launch metrics

Deeper cohort and quality views live in Audience Analytics. Source performance lives in Attribution.

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Next steps

Attribution

Measure campaigns that drive Funnel Page traffic

Ingestion

How Funnel Page data enters the CDP

Engage

Nurture Funnel Page signups