Analytics

Analytics is the understand surface of Audience CDP: who your players are, how good the traffic is, and which cohorts to message. It reads profiles filled by Ingestion. For which campaign produced them, use Attribution.

What you can answer

Question	Analytics
Are signups real players?	Quality and bot / farmer signals
Who behaves similarly?	Segments and cohorts
Where do players drop off?	Funnels from first touch through retention
Who should Engage message?	Segments for Engage

In Hub

View	Use it for
Overview	Volume, conversion, engagement trends
Sources	Acquisition mix and traffic quality
Segments	Behavior and value cohorts
Predictions	Launch and conversion likelihood (when enabled)

Access depends on your Audience plan. Contact us if Insights is not enabled.

Keep data healthy

Ingest from site, game, Funnel Page, or CSV (Ingestion).
Follow the Data Dictionary.
Identify players after login so anonymous history joins known profiles.

Analytics vs Attribution

	Analytics	Attribution
Question	Who are they and how do they behave?	Which channel or campaign drove them?
Output	Quality, segments, funnels	Source credit, goals, postbacks

Next steps

Engage

Message the segments you find

Ingestion

Improve what Analytics can see

Attribution

Optimize spend against the same players

Data Dictionary

Event schemas

Engage

Webhooks

⌘I

PRODUCTS

GUIDES

What you can answer

In Hub

Keep data healthy

Analytics vs Attribution

Next steps

Engage

Ingestion

Attribution

Data Dictionary

​What you can answer

​In Hub

​Keep data healthy

​Analytics vs Attribution

​Next steps

Engage

Ingestion

Attribution

Data Dictionary

What you can answer

In Hub

Keep data healthy

Analytics vs Attribution

Next steps