Audience
Contact us for a free demo and onboarding
The Problem
Most pre-launch games concentrate on growing their wishlists or social media followers, pouring hundreds of thousands of dollars into marketing. But unlike post-launch marketing with clear ROI tracking, games are left guessing about the health of their audience, or whether they will convert into players at launch.Anonymous
No data about users from Steam, App Store, or social platforms. Can’t tell if your audience is real gamers or bots.
Cold
Users register and forget. Wishlists don’t convert because players lose interest before launch.
Uncontactable
Platforms don’t let you contact users directly. Most games lack even basic email marketing.
Fragmented
Users scattered across Steam, Discord, Twitter, App Store. Impossible to maintain consistent engagement.
The Solution
Immutable Audience transforms anonymous waitlists into engaged, contactable communities:| Multiplier | What It Does |
|---|---|
| Wishlist Acquisition | For every user you acquire, we multiply the actual number through funnel optimization, retargeting, referrals, and cross-channel connection |
| Player Conversion | Increase players who graduate from wishlist to game by keeping them engaged with quests, leaderboards, and personalized marketing |
Products
Game Page
High-conversion pre-launch homepage that wraps your existing channels
Attribution
Deep insights into your audience using Immutable’s proprietary data network
Engagement
Automated lifecycle marketing across email, Telegram, and more
Questing
Keep players engaged with on-chain and off-chain quest systems
Amplify
Partner with content creators to grow your player base
Next Steps
Game Page
Start with your pre-launch landing page
Questing
Set up your first quest campaign
Hub
Access Hub to get started
Attribution
Learn about player insights