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Engage sends lifecycle messages from Audience CDP profiles—email, Telegram, and related channels—so you are not dependent on a single Steam launch notification. Configure campaigns in Hub. Profiles must already exist via Ingestion (Funnel Page, SDKs, or CSV).

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The Steam wishlist problem

Steam wishlists are the default pre-launch KPI for PC games. They are also a weak owned channel:
  • You cannot email or message wishlisters yourself.
  • Valve’s launch email competes with every other game launching that week.
  • Months of silence between wishlist and ship cools intent.
  • Paid UA that only optimizes for wishlists rarely proves it created players.
Engage does not replace Steam. It covers the gap Steam will not fill: an owned audience you can nurture, segment, and push at launch—ideally captured on a Funnel Page or your site while you still drive wishlists in parallel.

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What Engage does

Messages use CDP traits and events—signup source, Funnel Page tier, last active date, quest completion—not a static CSV from six months ago.

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Typical setup for a Steam game

1

Capture an owned identity

Send UA and social traffic to a Funnel Page (or Web SDK on your site) so players leave an email or linked account. Keep the Steam wishlist button as a parallel CTA.
2

Import what you already have

Upload existing lists in Hub if you have them (Ingestion).
3

Turn on Engage in Hub

Enable welcome, nurture, win-back, and launch sequences for your game. Adjust segments when you care about high-intent vs cold traffic.
4

Instrument the game

After launch, send session and progression events (Unity / REST) so win-back and post-launch campaigns use live behavior.

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Channels

Steam remains the storefront and wishlist surface. Engage is the channel you control.

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Targeting

Target on profile data from the CDP, for example:
  • Signed up but never completed a quest
  • Funnel Page tier or referral source
  • Inactive for N days before launch
  • Came from a paid campaign (via Attribution) but has not installed
Avoid blasting every address the same launch email. Cold and hot segments should not get the same cadence.

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Funnel Page triggers

When players live on a Funnel Page, common triggers include:

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Next steps

Funnel Page

Capture owned players next to the Steam CTA

Ingestion

Get signups and events into the CDP

Analytics

See which segments are worth messaging

Attribution

Tie spend to signups and installs—not only wishlists