Skip to main content
Ingestion is how player data enters Audience CDP. Most studios combine sources; the CDP merges them into one profile per player. The same events power Analytics, Engage, and Attribution.

​
Sources at a glance

Events from one source enrich profiles created by another. A CSV email that later signs in via the Web SDK becomes one player, not two.

​
SDKs and REST API

Use first-party instrumentation when you control the client or server: You need a Hub project and a publishable key. Schemas live in the Data Dictionary.
1

Create keys in Hub

Generate a publishable key for Sandbox, then Production when you ship. See API Keys.
2

Install and init

Follow the Web or Unity quick start, or POST events to the REST API.
3

Identify after login

Call identify (or the REST equivalent) so anonymous activity joins the known profile.

Web SDK

Install and track on web

Unity SDK

Instrument Unity games

REST API

Send events from your backend

Data Dictionary

Event and property schemas

​
Funnel Page

A Funnel Page is a conversion-focused landing experience on Immutable Play. Signups, linked social accounts, referrals, and quest activity ingest into Audience CDP automatically—no extra site pixel required for that traffic. Use it when you want Immutable to host pre-launch acquisition and still share profiles with your post-launch SDKs.

​
CSV upload in Hub

Bring lists you already have (waitlists, CRM exports, creator audiences) into the CDP:
  1. Open your game in Hub.
  2. Open the audience import flow and choose CSV upload.
  3. Map columns (email, external IDs, traits) to Audience fields.
  4. Confirm. Matching identifiers merge into existing profiles; new identifiers create profiles.
Use stable IDs (email, Steam ID, your internal player ID). That is what lets later SDK events attach to the same person.
CSV is best for one-time or periodic imports. Pair it with SDKs or a Funnel Page so profiles keep updating after the upload.

​
What to use when

​
Next steps

Engage

Message players from unified profiles

Analytics

Explore quality, funnels, and segments