Amplify

Content creators are a key acquisition channel for games. Immutable Amplify helps you find, manage, and measure creator partnerships with Attribution built in.

Why Amplify?

Creator marketing offers unique advantages for game launches:

Traditional Ads	Creator Marketing
Anonymous impressions	Trusted recommendations
High CPM, low engagement	Lower cost, higher trust
No community building	Brings their community to you
Hard to measure	Full attribution through Audience

How It Works

Find Creators

Browse Immutable’s creator network or bring your own partnerships

Generate Links

Create tracked referral links for each creator

Track Performance

See signups, engagement, and quality scores by creator

Pay for Results

Compensate based on actual performance, not just impressions

Creator Network

Access gaming creators across platforms:

Streamers

Twitch, YouTube Live, Kick

Video

YouTube, TikTok, Instagram

Community

Discord servers, Reddit, Twitter

Attribution

Track creator performance with full visibility:

Metric	Description
Signups	Players referred by this creator
Quality Score	Based on engagement and predicted value
Tier Progress	Referred players reaching higher tiers
Referral Depth	Second-degree referrals from their audience
Cost per Quality Signup	True ROI including quality scoring

Campaign Types

Tracking Setup

Every creator gets unique attribution:

Creator: @GameStreamer123
Referral Link: play.immutable.com/games/your-game?ref=gs123
UTM: utm_source=creator&utm_campaign=gs123

Tracking:
  - Click to signup conversion
  - Signup to engaged player
  - Engagement quality score
  - Secondary referrals

Performance Dashboard

Compare creator effectiveness:

Creator           Signups   Quality   Cost/Signup   ROI
@TopStreamer        2,400      85%        $1.20      4.2x
@GameReviewer       1,100      92%        $2.30      3.8x
@DiscordMod           450      78%        $0.80      5.1x
@TikTokGamer        3,200      62%        $0.90      2.1x

Compensation

Flexible payment options:

Flat Fee
CPA
Revenue Share
Hybrid

One-time payment for content. Best for established creators.

Quality Filtering

Not all creator traffic is equal. Amplify automatically scores:

Bot detection: Filter artificial signups
Engagement prediction: Score based on historical patterns
Value prediction: Likely spending based on cross-game data

Pay for quality signups, not raw numbers.

Integration with Game Page

Creator referrals land on your Game Page with full attribution:

Creator link clicked → Game Page with ref tracking → 
Player signs up → Attribution recorded → 
Quest completion → Engagement tracked → 
Creator credited for quality signup

Set Up Creator Campaigns

Manage creator partnerships in Hub

Immutable’s creator network is available to partners with managed relationships. Contact us for access.

Next Steps

Game Page

Set up your pre-launch landing page

Attribution

Track creator performance and ROI

Questing

Create quests for creator campaigns

PRODUCTS

GUIDES

Why Amplify?

How It Works

Creator Network

Streamers

Video

Community

Attribution

Campaign Types

Tracking Setup

Performance Dashboard

Compensation

Quality Filtering

Integration with Game Page

Set Up Creator Campaigns

Next Steps

Game Page

Attribution

Questing

​Why Amplify?

​How It Works

​Creator Network

Streamers

Video

Community

​Attribution

​Campaign Types

​Tracking Setup

​Performance Dashboard

​Compensation

​Quality Filtering

​Integration with Game Page

Set Up Creator Campaigns

​Next Steps

Game Page

Attribution

Questing

Why Amplify?

How It Works

Creator Network

Attribution

Campaign Types

Tracking Setup

Performance Dashboard

Compensation

Quality Filtering

Integration with Game Page

Next Steps