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Content creators are a key acquisition channel for games. Immutable Amplify helps you find, manage, and measure creator partnerships with attribution built in.

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Why Amplify?

Creator marketing offers unique advantages for game launches:
Traditional AdsCreator Marketing
Anonymous impressionsTrusted recommendations
High CPM, low engagementLower cost, higher trust
No community buildingBrings their community to you
Hard to measureFull attribution through Audience

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How It Works

1

Find Creators

Browse Immutable’s creator network or bring your own partnerships
2

Generate Links

Create tracked referral links for each creator
3

Track Performance

See signups, engagement, and quality scores by creator
4

Pay for Results

Compensate based on actual performance, not just impressions

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Creator Network

Access gaming creators across platforms:

Streamers

Twitch, YouTube Live, Kick

Video

YouTube, TikTok, Instagram

Community

Discord servers, Reddit, Twitter

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Attribution

Track creator performance with full visibility:
MetricDescription
SignupsPlayers referred by this creator
Quality ScoreBased on engagement and predicted value
Tier ProgressReferred players reaching higher tiers
Referral DepthSecond-degree referrals from their audience
Cost per Quality SignupTrue ROI including quality scoring

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Campaign Types

Revenue share based on signups or conversions. Lower upfront cost, aligned incentives.
Give creators exclusive rewards to distribute to their audience. Drives urgency and engagement.
Let creator audiences complete special quests with unique rewards.

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Tracking Setup

Every creator gets unique attribution: 
Creator: @GameStreamer123
Referral Link: play.immutable.com/games/your-game?ref=gs123
UTM: utm_source=creator&utm_campaign=gs123

Tracking:
  - Click to signup conversion
  - Signup to engaged player
  - Engagement quality score
  - Secondary referrals

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Performance Dashboard

Compare creator effectiveness: 
Creator           Signups   Quality   Cost/Signup   ROI
@TopStreamer        2,400      85%        $1.20      4.2x
@GameReviewer       1,100      92%        $2.30      3.8x
@DiscordMod           450      78%        $0.80      5.1x
@TikTokGamer        3,200      62%        $0.90      2.1x

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Compensation

Flexible payment options:
One-time payment for content. Best for established creators.

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Quality Filtering

Not all creator traffic is equal. Amplify automatically scores:
  • Bot detection: Filter artificial signups
  • Engagement prediction: Score based on historical patterns
  • Value prediction: Likely spending based on cross-game data
Pay for quality signups, not raw numbers.

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Integration with Game Page

Creator referrals land on your Game Page with full attribution: 
Creator link clicked → Game Page with ref tracking → 
Player signs up → Attribution recorded → 
Quest completion → Engagement tracked → 
Creator credited for quality signup

Set Up Creator Campaigns

Manage creator partnerships in Hub
Immutable’s creator network is available to partners with managed relationships. Contact us for access.