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Traditional marketing platforms tell you click counts. Immutable Audience tells you who your players actually are—their motivations, spending patterns, and likelihood to convert.

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The Data Network

We build unified player profiles across all games on Immutable using:
Data SourceWhat We Learn
Play ActivityEngagement patterns, session length, retention
Linked AccountsDiscord, Twitter, Telegram presence and activity
Transaction DataSpending patterns, wallet balances, purchase history
Historical ActivityBehavior in other Immutable games
On-Chain DataNFT holdings, trading patterns, DeFi activity

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Player Profiles

Every player on your Game Page gets a rich profile: 
Player: alice_gamer
Segments: [whale, early_adopter, competitive]
Platforms: [discord, twitter, telegram]
Lifetime Value: $2,400 (across 3 games)
Engagement: High (daily active)
Conversion Likelihood: 92%
Best Contact Channel: Email
Optimal Send Time: 6pm UTC

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Attribution Models

Track where your most valuable players come from:
Know which channels drive signups: paid ads, organic social, influencer campaigns, referrals, or direct traffic.
Don’t just count signups—track which sources produce paying players and high-engagement users.
See the full journey: Twitter impression → Discord join → Game Page signup → Email convert.
Compare player groups by acquisition source, signup date, or behavior patterns.

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Audience Insights

Real vs. Fake

Detect bot accounts, farmers, and low-quality traffic before you waste marketing spend

Geographic

Know where your players are—avoid discovering your entire audience is from a single low-value region

Spending Potential

Predict which players are likely to spend based on cross-game behavior

Engagement Forecast

Predict which players will convert to active users at launch
Supercharge your paid campaigns with Audience data:

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Exclusion Lists

Stop wasting money on users who won’t convert:
  • Known bots and farmers
  • Low-engagement accounts
  • Already-converted players
  • Users from underperforming segments

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Lookalike Audiences

Find more players like your best ones:
  • Export high-value player segments
  • Create lookalike audiences on Facebook, TikTok
  • Improve ROAS on paid campaigns

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Retargeting

Bring back users who’ve gone cold:
  • Custom audiences of lapsed signups
  • Personalized messaging by segment
  • Optimal timing based on behavior

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ROI Calculation

Know exactly what your marketing spend produces: 
Campaign: Summer Launch Push
Spend: $10,000

Traditional Metrics:
- 50,000 impressions
- 2,000 clicks
- 400 wishlists
- ROI: ??? (no visibility post-wishlist)

Audience Metrics:
- 50,000 impressions
- 2,000 clicks
- 400 Game Page signups
- 320 qualified players (80% quality score)
- Predicted LTV: $15,200
- Predicted ROI: 52%

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Dashboard

Access insights through your Hub dashboard:
ViewDescription
OverviewSignups, conversion, engagement trends
SourcesAttribution by channel with quality scores
SegmentsPlayer breakdown by behavior and value
CampaignsPerformance by marketing campaign
PredictionsForecast launch performance

View Your Insights

Access attribution data in Hub

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Next Steps

Audience Overview

Learn about the full Audience suite

Game Page

Set up your player landing page

Engagement

Use insights for targeted campaigns

Questing

Track quest performance data