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Might & Magic: Fates Game Page Your Game Page is a dedicated landing page on Immutable Play that wraps your existing channels (Discord, Steam, App Store) into a high-conversion pre-launch surface.

Example: Might & Magic: Fates

See a live Game Page in action

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Why Use a Game Page?

Traditional pre-launch destinations (Steam store page, Discord server, your website) leave users anonymous, cold, and uncontactable. Your Game Page solves this:
Traditional ApproachGame Page
Anonymous wishlistsKnown players with profiles
No way to contact usersEmail, Telegram, in-app messaging
Single touchpointMulti-channel engagement
Static contentDynamic quests, rewards, leaderboards
No referral mechanicsBuilt-in viral loops

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Features

Tiered Rewards

Reward players for following, engaging, and referring friends. Each tier unlocks exclusive content.

Quest System

Keep players engaged with social tasks, referrals, and community challenges.

Leaderboards

Gamify your waitlist with competitive rankings and exclusive rewards for top fans.

Channel Integration

Connect your Discord, Twitter, Telegram—reach players wherever they are.

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How It Works

1

Drive Traffic

Send all your marketing traffic to your Game Page instead of Steam or your website
2

Capture & Engage

Players create accounts, complete quests, earn rewards, and climb leaderboards
3

Build Profiles

We build rich player profiles using linked accounts, activity, and behavior
4

Multiply Your Audience

Referral mechanics, retargeting, and multi-channel engagement grow your base
5

Launch Hot

Convert engaged, contactable players into Day 1 active users

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Reward Tiers

Structure your pre-launch community with progressive rewards:
TierUnlock ConditionExample Rewards
Tier 1Follow on PlayFirst reward crate, basic cosmetic
Tier 2Complete engagement tasksExclusive items, early access
Tier 3Top community memberVIP access, founder rewards

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Page Components

Your Game Page includes:

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Hero Section

  • Game logo and branding
  • Trailer embed
  • Release date countdown
  • Platform availability (Steam, App Store, Play Store)
  • Showcase concept art, screenshots, and promotional images
  • Auto-rotating gallery with full-screen view

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Community Section

  • Live fan counter
  • Reward tier progress
  • Quest completion status
  • Leaderboard rankings

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Profile System

  • Player usernames displayed on leaderboards
  • Gem-based customization
  • Cross-game identity on Immutable Play

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Acquisition Multiplier

For every user you’d normally acquire to a wishlist, your Game Page multiplies your actual reach: 
Traditional funnel:
1000 ad clicks → 200 wishlists → 40 Day 1 players (4% conversion)

With Game Page:
1000 ad clicks → 200 signups → 50 referrals → 150 retained → 90 Day 1 players (9% conversion)
The multiplier comes from:
  • Funnel optimization: Higher conversion from click to signup
  • Referral mechanics: Each user brings friends
  • Retargeting: Re-engage users who go cold
  • Multi-channel: Connect across Discord, email, Telegram

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Customization

Configure your page through Hub:
  • Upload branding and assets
  • Set reward tiers and quests
  • Connect social channels
  • Customize colors and layout

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Analytics

Track your pre-launch performance:
MetricDescription
SignupsTotal players on your Game Page
Conversion RateVisitors → Signups
Referral RateSignups from referrals
Engagement ScoreQuest completion, return visits
Tier DistributionPlayers at each reward tier

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Get Started

Create Game Page

Set up your pre-launch homepage in Hub

View Examples

Browse live Game Pages on Immutable Play
Game Pages are available to all partners building on Immutable. Best-practice templates run on autopilot, or customize every element.