Engagement

Most wishlists don’t convert because players go cold between signup and launch. Engagement keeps your audience warm with automated, personalized communication across every channel.

The Conversion Problem

Traditional pre-launch:

Player signs up → Silence for 6 months → Launch email → 4% open rate → 0.5% conversion

With Engagement:

Player signs up → Onboarding sequence → Weekly updates → [Quest](/docs/products/audience/questing) notifications → 
Personalized reminders → Launch countdown → 40% open rate → 15% conversion

Lifecycle Marketing

Automated campaigns that run on autopilot:

Welcome Sequence

Introduce your game, set expectations, drive first engagement

Nurture Drip

Regular updates, behind-the-scenes content, community highlights

Re-engagement

Win back players who’ve gone quiet with personalized messaging

Launch Countdown

Build excitement with milestone emails and exclusive previews

Launch Day

High-urgency conversion push to your warmest audience

Channels

Reach players wherever they are:

Email

Primary channel for detailed updates and conversions

Instant notifications and community updates

Push

In-app and browser notifications for time-sensitive content

Smart Features

Contextual Awareness

We coordinate across all Immutable games—20 different games won’t spam the same user in the same week.

Send Time Optimization

Messages delivered when each player is most likely to engage, based on historical behavior.

Segment Targeting

Different messages for whales vs. casual players, competitive vs. social gamers.

AI Personalization

Subject lines, content, and offers personalized per-user using AI.

Campaign Types

Automated (Default)

Best-practice campaigns that run without configuration:

Campaign	Trigger	Goal
Welcome	Signup	Drive first quest completion
Weekly Digest	Time-based	Keep audience warm
Milestone	Achievement	Celebrate and encourage
Win-back	14 days inactive	Re-engage lapsed users
Launch	Launch date	Convert to players

Custom Campaigns

Build your own campaigns with full control:

name: Alpha Access Announcement
segment: tier_3_players
channels: [email, telegram, push]
content:
  subject: "You're in! Alpha access starting tomorrow"
  body: "As a Tier 3 supporter, you get exclusive early access..."
schedule: 2024-03-15 18:00 UTC

Player Health Scores

Track engagement across your audience:

Score	Status	Action
80-100	🟢 Hot	Maintain engagement, preview exclusive content
50-79	🟡 Warm	Increase touchpoints, add incentives
20-49	🟠 Cooling	Win-back campaign, special offers
0-19	🔴 Cold	Aggressive re-engagement or deprioritize

Understand what your audience thinks:

Sentiment Tracking

Monitor positive/negative sentiment across Discord, Twitter, Telegram

Next Best Action

AI recommendations for what to post based on community mood

Channel Assessment

Score your social channels on content, frequency, and offers

Weekly Briefing

Automated summary of what your audience is saying

Metrics

Track engagement performance:

Metric	Description	Benchmark
Open Rate	Email opens / sent	30-40%
Click Rate	Clicks / opens	15-25%
Quest Completion	Quests done / started	60-70%
Return Rate	Users returning weekly	40-50%
Conversion Rate	Signups → Launch players	10-20%

Integration

Engagement works automatically with your Game Page:

Player completes quest → Achievement email triggered
Player goes inactive → Win-back sequence starts
Player refers friend → Referral reward notification
Launch approaching → Countdown sequence activates

Configure Campaigns

Set up lifecycle marketing in Hub

Next Steps

Audience Overview

Explore all Audience features

Game Page

Set up your player landing page

Questing

Create quests that trigger campaigns

Attribution

Understand player segments

PRODUCTS

GUIDES

The Conversion Problem

Lifecycle Marketing

Channels

Email

Telegram

Push

Smart Features

Campaign Types

Automated (Default)

Custom Campaigns

Player Health Scores

Sentiment Tracking

Next Best Action

Channel Assessment

Weekly Briefing

Metrics

Integration

Configure Campaigns

Next Steps

Audience Overview

Game Page

Questing

Attribution

​The Conversion Problem

​Lifecycle Marketing

​Channels

Email

Telegram

Push

​Smart Features

​Campaign Types

​Automated (Default)

​Custom Campaigns

​Player Health Scores

​Social Sentiment

Sentiment Tracking

Next Best Action

Channel Assessment

Weekly Briefing

​Metrics

​Integration

Configure Campaigns

​Next Steps

Audience Overview

Game Page

Questing

Attribution

The Conversion Problem

Lifecycle Marketing

Channels

Smart Features

Campaign Types

Automated (Default)

Custom Campaigns

Player Health Scores

Social Sentiment

Metrics

Integration

Next Steps