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Most wishlists don’t convert because players go cold between signup and launch. Engagement keeps your audience warm with automated, personalized communication across every channel.

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The Conversion Problem

Traditional pre-launch: 
Player signs up → Silence for 6 months → Launch email → 4% open rate → 0.5% conversion
With Engagement: 
Player signs up → Onboarding sequence → Weekly updates → Quest notifications → 
Personalized reminders → Launch countdown → 40% open rate → 15% conversion

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Lifecycle Marketing

Automated campaigns that run on autopilot:
1

Welcome Sequence

Introduce your game, set expectations, drive first engagement
2

Nurture Drip

Regular updates, behind-the-scenes content, community highlights
3

Re-engagement

Win back players who’ve gone quiet with personalized messaging
4

Launch Countdown

Build excitement with milestone emails and exclusive previews
5

Launch Day

High-urgency conversion push to your warmest audience

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Channels

Reach players wherever they are:

Email

Primary channel for detailed updates and conversions

Telegram

Instant notifications and community updates

Push

In-app and browser notifications for time-sensitive content

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Smart Features

We coordinate across all Immutable games—20 different games won’t spam the same user in the same week.
Messages delivered when each player is most likely to engage, based on historical behavior.
Different messages for whales vs. casual players, competitive vs. social gamers.
Subject lines, content, and offers personalized per-user using AI.

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Campaign Types

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Automated (Default)

Best-practice campaigns that run without configuration:
CampaignTriggerGoal
WelcomeSignupDrive first quest completion
Weekly DigestTime-basedKeep audience warm
MilestoneAchievementCelebrate and encourage
Win-back14 days inactiveRe-engage lapsed users
LaunchLaunch dateConvert to players

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Custom Campaigns

Build your own campaigns with full control: 
name: Alpha Access Announcement
segment: tier_3_players
channels: [email, telegram, push]
content:
  subject: "You're in! Alpha access starting tomorrow"
  body: "As a Tier 3 supporter, you get exclusive early access..."
schedule: 2024-03-15 18:00 UTC

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Player Health Scores

Track engagement across your audience:
ScoreStatusAction
80-100🟢 HotMaintain engagement, preview exclusive content
50-79🟡 WarmIncrease touchpoints, add incentives
20-49🟠 CoolingWin-back campaign, special offers
0-19🔴 ColdAggressive re-engagement or deprioritize

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Social Sentiment

Understand what your audience thinks:

Sentiment Tracking

Monitor positive/negative sentiment across Discord, Twitter, Telegram

Next Best Action

AI recommendations for what to post based on community mood

Channel Assessment

Score your social channels on content, frequency, and offers

Weekly Briefing

Automated summary of what your audience is saying

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Metrics

Track engagement performance:
MetricDescriptionBenchmark
Open RateEmail opens / sent30-40%
Click RateClicks / opens15-25%
Quest CompletionQuests done / started60-70%
Return RateUsers returning weekly40-50%
Conversion RateSignups → Launch players10-20%

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Integration

Engagement works automatically with your Game Page: 
Player completes quest → Achievement email triggered
Player goes inactive → Win-back sequence starts
Player refers friend → Referral reward notification
Launch approaching → Countdown sequence activates

Configure Campaigns

Set up lifecycle marketing in Hub